Rank Math vs Yoast SEO 2024 | Which One Is Better for SEO?

When it comes to optimizing your website for search engines, choosing the right tool can make a significant difference. Two popular plugins, Rank Math vs Yoast SEO, stand out as leading options in the world of Search Engine Optimization (SEO).

rank math vs yoast seo

In this article, we’ll explore and compare the features, functionalities, and benefits of Rank Math vs Yoast SEO, helping you decide which one suits your needs best.

Dive in as we unravel the strengths and differences between these two powerful SEO tools to elevate your website’s online visibility and performance.

Firstly, we’ll provide a detailed introduction to each plugin. Following that, we’ll conduct a comprehensive comparison across various categories.

Are you ready? Let’s get started!

Rank Math vs Yoast SEO / Introductions

Let’s begin by briefly introducing Yoast SEO and Rank Math, setting the stage for our detailed comparison between the two

Yoast SEO

Launched in 2010, Yoast SEO is the most widely used WordPress SEO plugin to date. It was created by Joost de Valk, a former SEO consultant who ventured into developing this plugin.

Yoast SEO has become the go-to choice for WordPress users seeking SEO optimization. Many SEO tutorials and guides assume its usage is due to widespread adoption within the WordPress community.

Notably, it’s not only the leading SEO plugin but also one of the most favored WordPress plugins overall, boasting over 288 million downloads up to the present day.

Rank Math

In contrast, Rank Math emerges as the newcomer in the realm of WordPress SEO. Although officially launched in late 2018, its development spanned multiple years prior. The brainchild of an established WordPress development team at MyThemeShop, Rank Math swiftly gained traction.

Despite being a recent addition, Rank Math has remarkably surged in popularity, securing its place as the second-most popular WordPress SEO plugin. In under two years, it has amassed an active install count exceeding 500,000 sites—a commendable feat within the WordPress plugin landscape. Its rapid growth can be attributed to an extensive list of free features, as detailed below.

*Note: While All In One SEO Pack technically holds the second-most position in terms of active install count at WordPress.org, Rank Math’s momentum and significantly higher new download count set it apart

Rank Math vs Yoast SEO / Features

Moving into the practical aspect of our Rank Math vs Yoast SEO comparison, let’s begin by examining the features offered by each plugin.

Rank Math outshines Yoast SEO in terms of the sheer quantity of available features, especially when focusing on the free versions.

However, the critical factor lies in whether these additional features align with your specific needs and usage. While having more features doesn’t inherently make it “better,” if these extras are beneficial for your purposes, Rank Math holds an advantage.

Rank Math

Free Features:

  • SEO Titles/Meta Descriptions: Customize templates applied automatically or adjust titles/descriptions individually for each content piece.
  • Social Media Descriptions: Control text and images specifically for Facebook and Twitter sharing.
  • Focus Keyword Analysis: Assess content optimization for one or multiple keywords.
  • XML Sitemap: Generate a more customizable sitemap than the default WordPress feature offers.
  • Structured Data/Schema: Implement sitewide schema markup and manage markup for individual content pieces.
  • Search Console Integration: Connect your website to Google Search Console for automated sitemap submission and access to Search Console analytics within your WordPress dashboard.
  • Local SEO and Knowledge Graph: Optimize your site for local SEO (limited to one location for free).
  • Image SEO: Enhance image SEO and automatically set alt and title tags.
  • Internal Link Suggestions: Receive recommendations for other relevant content to link to while editing.
  • Breadcrumbs: Incorporate breadcrumb navigation on your website.
  • Link Counter: Track the number of internal and external links within your content.
  • Redirections: Create and manage 301 and 302 redirects.
  • 404 Monitor: Monitor your site for 404 errors and redirect common ones to other pages on your site.
  • Google Analytics Integration: Add the tracking code and view analytics data.
  • Basic WooCommerce SEO: Optimize product/shop titles and descriptions for WooCommerce websites.

Premium Features:

  • Keyword Rank Tracking: Monitor your website’s search engine rankings and keyword performance spanning the last 12 months, a rather unique feature.
  • Google Trends Integration
  • Google Video SEO Sitemap
  • Google News SEO Sitemap
  • Multiple Locations for Local SEO
  • Additional Pre-defined Schema Types (20+)
  • Google AdSense Earning History
  • Automatic Social Media Image Watermarking

An advantageous aspect of Rank Math is its modular feature set, enabling users to conveniently disable any functionalities they do not intend to utilize.

Yoast SEO

In its free version, Yoast SEO presents a more restricted feature set compared to Rank Math. Yet, the Yoast SEO team provides various pro-add-ons to expand upon the core features.

However, it’s worth noting that Yoast SEO charges for several functionalities that Rank Math offers for free, including a redirect manager, multiple keyword analysis, and internal link suggestions.

Essential Features:

  • SEO Titles/Meta Descriptions: Create templates applied automatically or manually to adjust SEO titles/descriptions for individual content pieces.
  • XML Sitemap: Generate a more customizable XML sitemap compared to the basic WordPress feature.
  • Focus Keyword Analysis (Single Keyword): Evaluate content optimization for a single focus keyword.
  • Sitewide Schema Markup: Implement sitewide schema markup.
  • Content Schema Type: Assign a custom schema type for individual content pieces, with the option for a sitewide default.
  • Search Console Integration: Verify your site within the Search Console.
  • Social Media Descriptions: Manage text and images specifically for Facebook and Twitter.
  • Basic WooCommerce SEO: Optimize product and shop page titles/descriptions for WooCommerce.
  • Cornerstone Content: Identify important pages as “Cornerstone” to enhance optimization and garner more internal links.
  • Breadcrumbs: Incorporate breadcrumb navigation on your site.
  • Link Counter: Track the number of internal links within your content.

Key Premium Features:

  • Redirect Manager: Create and oversee 301 and 302 redirects.
  • Internal Link Suggestions: Receive recommendations for linking to other relevant content on your site.
  • Internal Link Blocks: Utilize a block that automatically includes pertinent links instead of manually adding them.
  • Multiple Focus Keywords: Analyze your content for optimization across multiple focus keywords.
  • Related Keyphrases: Generate related keyphrases using data sourced from SEMrush.

Yoast SEO also offers additional paid add-ons targeting specific aspects of SEO. These add-ons provide mostly available functionalities only in Rank Math’s premium version. However, it’s important to note that Rank Math does incorporate some local SEO features within its free version:

  • Local SEO: Introduces structured data for local businesses/Knowledge Graph, enhances your contact page, and supports multiple physical locations.
  • Video SEO: Facilitates the listing of your videos in Google Videos and includes other enhancements for video SEO.
  • News SEO: Optimizes your site for Google News, notifies Google upon post-publication, creates an XML News sitemap, and more.
  • WooCommerce SEO (Advanced): Grants access to additional WooCommerce SEO features like social media graph information, a more streamlined XML sitemap, and more.

Rank Math vs Yoast SEO / Setup Process

Both Rank Math and Yoast SEO excel in guiding users through essential settings and offer a user-friendly experience overall.

In this category, the choice largely depends on personal preference regarding which interface and functionality align more with your individual needs and preferences.

Rank Math

Upon initial launch, Rank Math presents a setup wizard designed to assist in configuring essential features. Optionally, you can link your free Rank Math account to access additional features. While it’s not mandatory to connect to a free account for plugin use, unlocking all features necessitates this connection.

The wizard is thoughtfully crafted, providing tailored experiences for both basic and advanced users:

rank math vs yoast seo

Within the setup wizard, you’ll set up:

  • Basic schema information.
  • Integration with Google Analytics and Google Search Console, if desired.
  • Generation of an XML sitemap.
  • Adjustments of other fundamental settings, such as choosing whether to noindex empty category and tag archives.
rank math vs yoast in 2024

After completing the setup wizard, you’re presented with an option to configure advanced settings, unlocking additional steps for features such as:

  1. Role Manager (to manage access for various WordPress roles to Rank Math).
  2. 404 error monitoring.
  3. Redirection setup.
  4. More intricate settings for schema markup, like defining default schema types for different post types.

Upon concluding the setup wizard, you’ll be directed to the module manager. This section lists every feature individually, allowing you to:

  1. Enable or disable each module.
  2. Configure all enabled modules as needed.
rank math vs yoast in 2024

In Easy Mode, you won’t have visibility of all available modules. To access every single module, you must enable Advanced Mode.

Yoast SEO

Similar to Rank Math, Yoast SEO incorporates a configuration wizard to facilitate a swift setup process. However, you’ll need to initiate it from the WordPress toolbar.

This wizard efficiently guides you through crucial settings, covering aspects like:

  • Basic sitewide schema data.
  • Indexing preferences for your site.
  • SEO title templates.
rank math vs yoast in 2024

The Yoast SEO dashboard also provides tips, suggestions, and alerts for any potential issues detected on your site

rank math vs yoast in 2024

Similar to Rank Math, Yoast SEO also adopts a modular approach, allowing users to deactivate features they prefer not to use. You can access the features within the “Features” tab and utilize the toggle option to disable specific functionalities.

rank math vs yoast in 2024

Rank Math vs Yoast SEO / User Interface

After examining the setup process earlier, we’ve gained a glimpse of the user interface. Moving forward, let’s explore the interface for everyday tasks, such as optimizing an individual post or page.

Additionally, we’ll highlight some of the most distinctive interface elements beyond these routine actions.

Rank Math

If you’re utilizing the WordPress block editor (Gutenberg), Rank Math seamlessly integrates within it. This means you won’t rely on the “meta box” method found in the Classic editor.

To access Rank Math settings, click on its icon located in the Toolbar. The settings sidebar is organized into four tabs:

  • General – Modify snippet details, set a focus keyword, and review the analysis.
  • Advanced – Configure robot meta information, including options like adding a noindex tag.
  • Schema – Establish schema markup and structured data settings.
  • Social – Set up social graph information tailored for Facebook and Twitter.

Another distinctive feature of Rank Math is its Analytics interface. Depending on whether you have the free or pro version, you can access:

  • Search Console reports, including search impressions and keyword positions (available in the free version).
  • Keyword rankings and performance tracking (requires the paid version).
  • Traffic statistics fetched from Google Analytics (requires the paid version). Rank Math will also correlate these statistics with each piece of content’s SEO score.
rank math vs yoast in 2024

Yoast SEO

Yoast SEO provides two methods to set up your SEO information while editing individual content:

A meta box beneath the editor is visible in both the block editor and the classic editor. This represents the traditional method of configuring Yoast SEO.
In the block editor, a new Yoast SEO option within the editor sidebar is available.
You have the flexibility to choose the preferred approach, accommodating those who favor the meta box setup (unlike Rank Math, which lacks a meta box in the block editor).

Each section can be expanded to access additional information. For instance, if you’ve activated the schema markup settings, you can designate an individual piece of content’s schema type within the Schema section.

Furthermore, clicking on the “preview” option allows you to view your snippet information in a popup window.

rank math vs yoast in 2024

The alternative is to utilize the meta box positioned below the editor, organizing its settings into four columns:

  • SEO – Customize titles/descriptions, access keyword analysis, and manage advanced settings like robot tags and canonical links.
  • Readability – Review readability analysis tips.
  • Schema – Select a schema type for this specific content piece.
  • Social – Configure open graph information designed for Facebook and Twitter.
rank math vs yoast in 2024

Rank Math vs Yoast SEO / Keyword Analysis

Both Rank Math vs Yoast SEO offer keyword analysis while you’re creating content. You can input the targeted keyword(s), and the plugin will evaluate your content’s optimization level, suggesting changes if needed.

This aspect largely hinges on personal preference regarding the interface or approach you prefer. However, an advantage of Rank Math is its free ability to analyze multiple keywords. In contrast, the free version of Yoast SEO only permits analysis for a single keyword, while the premium version enables multiple keyword analysis.

Rank Math

Even in its free version, Rank Math allows analysis for up to five focus keywords simultaneously. Simply input the keyword(s) you wish to target, and Rank Math will:

  • Provide a score ranging from 0 to 100, accompanied by color-coding. Achieving a score above 80 reflects a “green” status, indicating good optimization.
  • Detail specific recommendations and indicate if they’ve been fulfilled. For instance, whether the focus keyword is included in the SEO title or how frequently it’s used in the content.
  • Rank Math’s suggestions encompass both on-page SEO factors and considerations related to title/content readability.

You can switch between different keywords by clicking on them in the list. For instance, selecting a different focus keyword will adjust the analysis to concentrate on that specific keyword.

Yoast SEO

In the free version available on WordPress.org, Yoast SEO allows analysis for a single keyword per content piece. Upgrading to the premium version grants the ability to analyze multiple keywords.

As demonstrated in the user interface sections, access to the analysis tips is available either in the block editor’s sidebar or the meta box positioned under either editor.

The analysis process resembles Rank Math’s functionality: input your keyword(s), and Yoast SEO provides a score alongside a comparison to its list of specific suggestions. However, Yoast SEO’s scoring system is less detailed, offering only three options:

Green (good)
Yellow (ok)
Red (bad)

rank math vs yoast in 2024

Yoast SEO also features a separate readability analysis with its own scoring system, mirroring the same scoring categories. However, the readability analysis may sometimes seem inconsistent, with the score weighting feeling arbitrary.

For instance, it’s possible to transition from a red to a green score by simply altering a single letter in your content. Generally, it’s advisable to prioritize the specific readability tips provided rather than focusing solely on the overall score.

Rank Math vs Yoast SEO / Pricing

Both Rank Math and Yoast SEO are initially available for free on WordPress.org. Additionally, both developers offer premium versions with expanded features.

Notably, Rank Math underwent a significant change as it previously existed solely in a free version. However, in November 2020, the developer introduced the Pro version, introducing new features without altering any existing free features.

In terms of affordability, Rank Math’s premium version presents advantages over Yoast SEO for three reasons:

  • Rank Math’s top-tier prices are lower compared to Yoast SEO, although this could potentially change over time.
  • Rank Math’s premium plan allows for unlimited website support, whereas Yoast SEO lacks an unlimited license offering.
  • Rank Math offers a single premium plan encompassing all features, while Yoast SEO requires separate purchases for various premium extensions. For instance, if you seek Local SEO support, it necessitates an additional purchase with Yoast SEO.

Rank Math

At present, Rank Math provides two premium plans:

  • Pro – $59: Enables usage on unlimited personal websites and allows tracking of up to 1,000 keywords.
  • Business – $199: Allows usage on unlimited personal and client websites and enables tracking of up to 20,000 keywords.
rank math vs yoast in 2024

These prices are labeled as a special “launch offer.” If Rank Math transitions to charging the full list price, the potential future costs would be:

  1. Pro – $129
  2. Business – $429

Determining whether Rank Math will indeed implement these prices in the future or maintain an ongoing discounting strategy to create urgency is challenging at present.

Yoast SEO

There are two primary premium offerings available for Yoast SEO.

Firstly, there’s the core premium plugin, which provides access to features such as multiple keyword analysis, internal link suggestions, and additional functionalities. The core premium offering is priced at $99 per year for usage on a single site. Discounts for multi-site licenses are also available:

rank math vs yoast in 2024

Additionally, there are four premium extensions available for specific SEO purposes with Yoast:

  • Video SEO for WordPress – Starting from $79 per year for a single site.
  • Local SEO for WordPress – Starting from $79 per year for a single site.
  • News SEO for WordPress – Starting from $79 per year for a single site.
  • Yoast WooCommerce SEO – Starting from $79 per year for a single site.

Moreover, Yoast offers an option to acquire all five plugins together for a total of $229 per year.

When comparing Rank Math vs Yoast SEO, it’s evident that both are reputable and effective SEO plugins based on their performance metrics and reviews. Choosing between the two isn’t about making a “mistake” as both offer quality features. Instead, it’s about selecting the plugin that aligns best with your specific SEO objectives and requirements.

Overall, the free version of Rank Math provides a more extensive range of features compared to Yoast SEO. For instance, Rank Math includes analysis for multiple keywords, 404 detection, a redirect manager, local SEO features, internal link suggestions, and additional functionalities. These are features that either come at a cost with Yoast SEO or are not available in its offering.

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