The best WooCommerce email marketing plugins in 2024

In 2024, the landscape of WooCommerce email marketing plugins in 2024 has evolved significantly. Despite common misconceptions, email marketing remains a dynamic strategy, surpassing its reputation as a traditional means of customer communication. Instead, it proves to be an exceptionally potent method for engaging your audience and boosting sales, all without straining your budget.

WooCommerce email marketing plugins in 2024

Dispelling the notion that stellar email marketing demands a hefty investment, it’s time to debunk this myth. Not only does it provide a cost-effective alternative, but it also sidesteps the escalating expenses and diminishing returns associated with pay-per-click advertising.

In essence, rather than splurging on ads that may not yield favorable returns on investment (ROI), email marketing emerges as a budget-friendly option, ensuring effective communication with your customers.

Now, in the dynamic landscape 2024, discovering the optimal WooCommerce email marketing plugin for your business is crucial. You need a solution that delivers tangible results and provides unwavering support when you require assistance.

Hence, today, let’s delve into the realm of the 9 top WooCommerce email marketing plugins in 2024. We’ll explore their features, pricing structures, and everything you need to make an informed decision for your business.

WooCommerce email marketing plugins in 2024 / comparison


In the dynamic landscape of 2024, a plethora of WooCommerce email marketing plugins await, each presenting a diverse array of features aimed at elevating your online store’s email marketing endeavors.

Within this comprehensive comparison, we will scrutinize some of the leading options, enabling you to pinpoint the one that aligns most seamlessly with your requirements in the realm of WooCommerce email marketing plugins in 2024.

#1 Omnisend

In the landscape of WooCommerce email marketing plugins in 2024, Omnisend stands out as one of the premier options. This e-commerce-centric platform is designed to assist merchants in delivering pertinent messages through various channels, including email, SMS, and push notifications.

Creating compelling emails, popups, and SMS messages with Omnisend is a seamless process, thanks to its user-friendly builders and pre-built templates that facilitate a swift start. However, the standout and highly lucrative feature lies in its automation workflow.

Omnisend simplifies the process with pre-built templates, and its automation workflow empowers you to establish trigger rules, ensuring the automatic delivery of messages to your customers. Whether a customer abandons their cart or subscribes to your newsletter, they’ll receive your messages effortlessly.

What adds to the appeal is Omnisend’s direct, one-click integration specifically tailored for WooCommerce stores. This means you can initiate the setup on your store with ease and efficiency. Even more enticing, these features are available on the free plan, making Omnisend a compelling choice for your WooCommerce email marketing needs in 2024.


Highlighted Features:

  • Intuitive drag-and-drop email builder for efficient and streamlined email design
  • Precise email segmentation for targeting specific visitor groups with enhanced granularity
  • Automation workflows offering a variety of triggers for consistent and increased sales
  • A/B email campaign testing, encompassing testing of email content and subject lines
  • Integration of SMS marketing and push notifications into all campaigns and workflows
  • Comprehensive reporting providing insights, including key performance indicators (KPIs) and top performers, in a unified view
  • Mobile-optimized WooCommerce popups and forms to facilitate the growth of email and SMS lists

Pricing:

In the realm of WooCommerce email marketing plugins in 2024, Omnisend sets a precedent by demonstrating that a top-tier email marketing platform doesn’t have to come with a hefty price tag.

Commencing with an exceptionally generous free plan, Omnisend allows you to explore all platform features, including automation, segmentation, a library of pre-built templates and signup forms, and robust reporting. The free plan includes the ability to send up to 500 emails monthly, reaching a maximum of 250 contacts, along with complimentary SMS credits for experimentation.

For those opting for paid plans, Omnisend continues to impress. Starting at $16 per month, paid plans grant access to unlimited push notifications, higher limits, and the option for a dedicated Customer Success Manager for as low as $400 a month. Notably, at scale, Omnisend can prove to be up to 40% more cost-effective than comparable email marketing platforms.

Discover more about Omnisend pricing [here]

#2 MailPoet

MailPoet, a well-regarded WooCommerce email marketing extension in 2024, facilitates effortless communication with customers. This application simplifies the setup of automated emails, enabling you to recover abandoned carts, nurture enduring customer relationships, and more.

With its user-friendly email editor, you can easily craft newsletters and promotional email campaigns to engage your subscribers. However, it’s important to note that depending on the selected plan, you may need to provide your own host for sending messages.

Key Features:

  • Email newsletters
  • Welcome and abandoned cart email automation
  • WordPress email templates
  • Signup forms
  • Segmentation

Pricing:

In the landscape of WooCommerce email marketing plugins in 2024, MailPoet offers a generous free plan that permits you to send emails to up to 1,000 subscribers. For those seeking additional features, paid plans commence at $8 per month.

#3 Privy

Privy, a noteworthy WooCommerce email marketing plugin in 2024, is particularly well-suited for emerging or smaller e-commerce stores. Offering a diverse array of email templates and signup forms, Privy has expanded its capabilities to include SMS or text message marketing.

Key Features:

  • Unlimited email sends on paid plans
  • Unlimited popups available across all plans
  • Free shipping bar notifications
  • A/B testing for multiple email campaigns
  • Audience segmentation and targeting rules
  • Basic email automation workflows, covering welcome, order follow-up, abandoned cart emails, and more

Pricing:

In the landscape of WooCommerce email marketing plugins in 2024, Privy extends a free plan catering to up to 100 mailable contacts per month. This plan includes unlimited popups and free shipping bar displays, although it does not incorporate automation features. For those seeking enhanced functionality, paid plans commence at $30 per month, offering a broader spectrum of email marketing features.

#4 Constant Contact

Constant Contact, an established player in the email marketing industry, brings decades of experience to the table. Over the years, it has evolved to encompass a comprehensive set of tools essential for e-commerce merchants to effectively engage customers across various channels.

As a WooCommerce email marketing plugins in 2024, Constant Contact not only fulfills the need for WooCommerce email automation but also delivers a range of other valuable features, including segmentation, reporting, and other essentials in the realm of email marketing.

Key Features:

  • Marketing automation features are driven by user behavior
  • Extensive collection of professionally-designed email templates
  • Reporting tools to enhance understanding of your contacts
  • Signup forms and landing pages
  • Surveys, polls, and event RSVP functionalities

Pricing:

Regrettably, Constant Contact does not offer a free plan, but they do provide a free trial. The platform presents three paid plans: Lite starting at $12/month, Standard at $35/month, and Premium at $80/month.

The Lite plan covers basic reach and engagement reporting, email marketing, list growth tools, and contact management. However, it features basic automation, and advanced elements like Google ads integration, segmentation, and A/B testing are only available in the more expensive plans.

#5 Mailchimp

Mailchimp stands out as one of the leading general email marketing tools in the market. While not exclusively tailored for e-commerce, this WooCommerce emails plugin caters to a diverse user base, accommodating bloggers, influencers, and others seeking an effective email extension.

The platform provides a comprehensive suite of email marketing and automation features, which prove beneficial for e-commerce merchants. This encompasses functionalities such as abandoned cart workflows, cross-selling, upselling, and more. Notably, Mailchimp boasts an intuitive user interface, making it one of the most user-friendly WooCommerce email marketing tools available.

Highlighted Features:

  • User-friendly interface ideal for novices and smaller e-commerce stores
  • Extensive e-commerce integrations for seamless operations
  • Multi-step journeys facilitating omnichannel selling
  • Robust support options catering to beginners
  • The diverse collection of pre-built templates

Pricing:

In the landscape of WooCommerce email marketing plugins in 2024, Mailchimp presents an easy-to-use interface designed for novices and smaller e-commerce stores. The platform seamlessly integrates with a plethora of e-commerce tools, ensuring a smooth and efficient workflow.

One of its standout features is the support for multi-step journeys, enhancing the capability for omnichannel selling. With a wide variety of pre-built templates, Mailchimp simplifies the email creation process.

In terms of pricing, Mailchimp offers a free plan, albeit with limited features. For more advanced functionalities such as A/B testing, send time optimization, and additional features, three other paid plans are available, starting from $13 per month. These plans are tailored to meet the diverse needs of e-commerce businesses in 2024.

#6 Aweber

AWeber stands out as a reliable provider of WooCommerce automated emails and other essential email marketing features for e-commerce merchants. One of its notable strengths lies in its extensive library of pre-made email templates.

AWeber encompasses standard yet crucial features, including audience segmentation, email testing, and automation workflows.

Key Features:

  • Over 600 pre-made email and newsletter templates for diverse design options
  • User-friendly email designer for the swift creation of emails
  • Flexible segmentation to target customers based on behavior or location
  • Automation workflows enable the scheduling of campaigns in advance

Pricing:

AWeber’s pricing structure is straightforward. It offers a free plan catering to up to 500 email subscribers, inclusive of one landing page, email templates, push notifications, and more. For those seeking advanced features, the Lite plan starts from $14.99 per month, encompassing automation, reporting, split testing, and additional functionalities. This pricing model caters to the diverse needs of e-commerce businesses relying on AWeber for their email marketing requirements.

#7 AutomateWoo

AutomateWoo stands out as an exceptional WooCommerce email plugin designed for e-commerce businesses utilizing WordPress. This plugin empowers businesses to convert and retain customers through automated marketing tools, complemented by a diverse array of pre-built templates for seamless entry into email marketing.

AutomateWoo excels in providing robust automation workflows, encompassing crucial elements such as abandoned carts, product reviews, suggestions/upsells, and more.

Key Features:

  • Varied and essential automation workflows
  • Strong segmentation and personalization features
  • SMS notifications to extend reach to customers across multiple channels
  • Powerful customer loyalty tools

Pricing:

In contrast to other WooCommerce email marketing plugins on this list, AutomateWoo doesn’t offer a free plan or a free trial. However, it provides a cost-effective plan for only $9.92 per month, billed annually at $119. This affordability makes it one of the most economical paid options available for businesses seeking advanced features in their email marketing strategy.

#8 Hubspot

HubSpot stands as the Swiss army knife of sales and marketing, offering a versatile array of tools. It serves as a comprehensive solution, including an excellent CRM solution tailored for larger e-commerce businesses poised to elevate their marketing strategies.

With its extensive offerings, HubSpot enables e-commerce merchants to engage in project management, contract tracking, and lead management, in addition to essential features like email marketing and free live chat.

Key Features:

  • Landing page editor for creating compelling and customized landing pages
  • A/B testing and analytics for optimizing marketing strategies
  • Signup forms and popups for effective lead generation
  • Basic email segmentation for targeted communication
  • Seamless integration with CRM, chat, and chatbots

Pricing:

HubSpot offers a free standalone version, accommodating up to 2,000 emails per month. This WooCommerce email marketing tool primarily charges for premium features, as it is an integral part of a broader marketing platform. The Starter CRM, which is the most economical marketing plan, starts at $20 per month for 1,000 contacts. This pricing model ensures scalability and flexibility for businesses looking to leverage advanced features within the HubSpot ecosystem.

#9 CM Commerce

CM Commerce, a product from Campaign Monitor, has evolved from its roots as Receiptful to Conversio. True to its name, it stands as a conversion-focused WooCommerce email automation tool, dedicated to helping ecommerce stores enhance customer conversion rates.

This tool boasts pre-built journeys, a user-friendly drag-and-drop builder, review collections, popups, and additional features.

Key Features:

  • Automated emails covering not only abandoned carts but also follow-ups, receipts, and newsletters
  • Upsell and cross-sell features for effective sales strategies
  • Integration of product reviews and feedback mechanisms

Pricing:

Regrettably, CM Commerce does not provide a free plan; however, all plans come with a free trial. Paid plans commence from $9 per month, allowing for up to 5,000 emails to 500 people. The basic plan, Starter, includes most features. For advanced functionalities such as browse abandonment emails, customer feedback surveys, Facebook audience sync, and more, an upgrade to higher-tier plans is necessary.


In 2024, WooCommerce email marketing plugins play a crucial role in optimizing communication for e-commerce businesses. Omnisend, MailPoet, Constant Contact, Mailchimp, AWeber, AutomateWoo, HubSpot, and CM Commerce each offer distinct advantages, addressing the diverse needs of users. From cost-effective solutions like Omnisend to versatile options like HubSpot, businesses have a range of tools to enhance customer engagement and drive conversions. As the e-commerce landscape evolves, choosing the right plugin becomes essential for success.

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